Abstract
The purpose of this study is (1) to identify position of traditional market and modern market from institutional aspect and existing regulation, (2) to know the impact of the existance of modern market to retail business managed by cooperative, traditional market and small and medium enterprise and (3) to draw up a concept on the empowerment of retail business applied by cooperative, traditional market and small and medium enterprise.
The main problem of this study is (1) the position of traditional market and modern market seen from institusional aspect and the existing regulation, (2) the impact of the existence of modern market to retail business managed by cooperative, traditional market and small and medium enterprise seen in aspect of business volume, selling price, worker numbers and factors affecting consumer behaviour in determining to shopping and (3) the concept to empower retail business applied by cooperative, traditional market and small and medium enterprises impact to business volume of traditional market.
Between before and after the existence of modern is quite different, in which the business volume of traditional market was higher before the existence of modern market, while variable of selling price and worker number is just a slight difference. The conclusion of this study is (1) the existence of modern market has shreatened traditional market in which, it has developed by 31,4% (AC Nielson) and has developed negatively by 8%, (2) business volume of traditional market has decreased due to the existence of modern market. No significant difference in worker numbers and commodities selling price and (3) the decision to shopping in modern market is strongly affected by factors of : comfort, sanitation, availability of other facilities, and consumers decision to shopping in traditional market is strongly affected by distance and shopping habit.
The purpose of this study is (1) to identify position of traditional market and modern market from institutional aspect and existing regulation, (2) to know the impact of the existance of modern market to retail business managed by cooperative, traditional market and small and medium enterprise and (3) to draw up a concept on the empowerment of retail business applied by cooperative, traditional market and small and medium enterprise.
The main problem of this study is (1) the position of traditional market and modern market seen from institusional aspect and the existing regulation, (2) the impact of the existence of modern market to retail business managed by cooperative, traditional market and small and medium enterprise seen in aspect of business volume, selling price, worker numbers and factors affecting consumer behaviour in determining to shopping and (3) the concept to empower retail business applied by cooperative, traditional market and small and medium enterprises impact to business volume of traditional market.
Between before and after the existence of modern is quite different, in which the business volume of traditional market was higher before the existence of modern market, while variable of selling price and worker number is just a slight difference. The conclusion of this study is (1) the existence of modern market has shreatened traditional market in which, it has developed by 31,4% (AC Nielson) and has developed negatively by 8%, (2) business volume of traditional market has decreased due to the existence of modern market. No significant difference in worker numbers and commodities selling price and (3) the decision to shopping in modern market is strongly affected by factors of : comfort, sanitation, availability of other facilities, and consumers decision to shopping in traditional market is strongly affected by distance and shopping habit.
Tidak ada komentar:
Posting Komentar